Just a few years ago, automated bouquet sales were still a niche concept in Europe. A flower vending machine was primarily seen as a practical way to sell ready-made bouquets after a flower shop had closed. Today, the concept has evolved far beyond that. A modern BouquetMat is becoming part of a much broader retail…
Europe is once again facing a wave of record-breaking heat. In Spain, Portugal, Italy and southern France, temperatures are climbing above 40°C (104°F). Increasingly, similar conditions are also being recorded in Poland. Just a decade or two ago, such temperatures were considered exceptional. Today, they have become another clear sign that the climate is changing—and…
When buying a premium car, we do not choose only the engine. We select the paint color, wheels, upholstery, equipment packages and safety systems. Modern BouquetMats work in a similar way. Many people are surprised to discover that a BouquetMat is not a single machine built according to one standard design. In reality, it is…
Just a dozen or so years ago, buying flowers was often a kind of ritual. Customers visited a flower shop for a specific occasion, took their time to speak with the florist, browse available flowers, consider their choices, and wait while the bouquet was prepared. For many people, this is still an important part of…
When we think about a BouquetMat, we very often focus on its physical form. The casing, color, design, lighting, and bouquet display – all of these elements create the first impression and act as a natural advertising billboard in public space. A well-designed BouquetMat attracts attention, stands out, and becomes a form of communication with…
In the center of Riga, not far from the main railway station, there is a discreet flower vending machine. One of several that today form the Floway network. For passersby, it is simply convenience – the ability to buy a bouquet at any time of day or night. For Kārlis Ozoliņš, it is something much…
On the product life cycle of flower vending machines, trust, and an opportunity not to be missed During the trade fair in Essen, while talking with florists from Germany and many other European countries, I experienced a strong sense of déjà vu. It felt as if I had travelled back in time by at least…
Collaboration, flexibility and openness to the global floristry world IPM ESSEN 2026 once again confirmed its position as the most important international meeting point for the horticultural and floristry industry in Europe. For BouquetMat, this year’s edition was particularly meaningful — not only because of the scale and importance of the fair itself, but also…
After a strong success in Poland and dynamic development across Europe, BouquetMat will make its official appearance at IPM Essen 2026. This moment is important not only from a branding perspective, but above all from a strategic one. Germany has been on our radar for a long time – we receive regular enquiries from this…
Many florists, when they first hear about the BouquetMat, react in a similar way. They ask themselves whether someone is trying to replace what they have built over the years: the customer relationship, the conversation, the advice, the atmosphere of the shop. That’s a completely natural reaction. A florist shop is not just an ordinary…