The role of a flower wholesaler today goes far beyond supplying products.A wholesaler that aims to build long-term relationships and customer loyalty must become a growth partner, not just a supplier. This means supporting florists in what truly determines their success:their ability to sell and reach customers. 1. Supporting Sales, Not Just Deliveries When a…
Some projects begin with an ordinary conversation.And then there are those that, from the very first words, you know will make history.This one clearly belonged to the latter category. Just a few days after his triumph at the World Cup of Floral Art in The Hague, Tomasz Max Kuczyński called us with a single, simple…
For years, autumn has had its own special celebration in the floristry industry – the International Garden and Landscape Architecture Fair GARDENIA. This year we will meet for the nineteenth time, on October 15–17, 2025, at the Poznań International Fair. It is an event that has permanently entered the calendar of professionals – from landscape…
Bosque Arte Floral introduces an innovative concept: fresh bouquets available at any time of the day or night. Inês Gomes has always believed that flowers can turn simple moments into unforgettable memories. At 42, after a career in the commercial sector, she decided to follow the passion that had accompanied her since childhood and start…
The Hague, August 2025. When Tomasz Max Kuczyński stepped onto the podium to receive the title of World Champion in Floral Art, thousands of hearts in Poland skipped a beat. This was not just a personal triumph — it was the culmination of decades of growth, passion, and resilience in Polish floristry. From Market Stalls…
Floristry is not only about everyday work in a flower shop, wedding bouquets, or occasional decorations. It is also an art form – one that even has its own World Championships. The World Cup Floral Art, organized every four years by FLORINT (the International Florist Organisation), is the most prestigious event in the industry calendar…
Many industries have already been dominated by online sales. Clothing, electronics, cosmetics, and even groceries – in each of these segments, online shopping has become the standard.The floral industry is still lagging behind. Many flower shop owners underestimate the potential of online sales, claiming that flowers “must be seen in person.” Yet the trend is…
Finding a location for installing a Flower Vending Machine (Kwiatomat) is just the first step – but it’s only the beginning of the journey. Equally important are negotiating the terms of cooperation and signing a well-thought-out lease agreement that protects the investor’s interests. Remember, a Kwiatomat is not just a machine – it’s a revenue-generating…
Just a few years ago, many florists and shop owners wondered: will customers really want to buy bouquets from a machine? Today, the answer comes from consumers themselves – more and more often they choose BouquetMats as a quick, convenient and – surprisingly – more reliable way to purchase fresh flowers. But where does the…
Choosing the right model of flower vending machine (BouquetMat) is not just a matter of looks or budget. It’s a strategic decision that can determine whether a location thrives or misses its full potential. Why? Because the size of the machine directly impacts profits and bouquet turnover—especially in high-traffic areas. Where Should You Install a…