After a strong success in Poland and dynamic development across Europe, BouquetMat will make its official appearance at IPM Essen 2026. This moment is important not only from a branding perspective, but above all from a strategic one. Germany has been on our radar for a long time – we receive regular enquiries from this…
Many florists, when they first hear about the BouquetMat, react in a similar way. They ask themselves whether someone is trying to replace what they have built over the years: the customer relationship, the conversation, the advice, the atmosphere of the shop. That’s a completely natural reaction. A florist shop is not just an ordinary…
BouquetMats are gaining popularity across Poland and Europe, becoming a modern complement to traditional flower shops or a completely independent business model. If you’re wondering whether this solution is right for you, this article will help you make a decision. We’ve gathered the most frequently asked questions along with clear, practical answers – based on…
The role of a flower wholesaler today goes far beyond supplying products.A wholesaler that aims to build long-term relationships and customer loyalty must become a growth partner, not just a supplier. This means supporting florists in what truly determines their success:their ability to sell and reach customers. 1. Supporting Sales, Not Just Deliveries When a…
Some projects begin with an ordinary conversation.And then there are those that, from the very first words, you know will make history.This one clearly belonged to the latter category. Just a few days after his triumph at the World Cup of Floral Art in The Hague, Tomasz Max Kuczyński called us with a single, simple…
For years, autumn has had its own special celebration in the floristry industry – the International Garden and Landscape Architecture Fair GARDENIA. This year we will meet for the nineteenth time, on October 15–17, 2025, at the Poznań International Fair. It is an event that has permanently entered the calendar of professionals – from landscape…
Bosque Arte Floral introduces an innovative concept: fresh bouquets available at any time of the day or night. Inês Gomes has always believed that flowers can turn simple moments into unforgettable memories. At 42, after a career in the commercial sector, she decided to follow the passion that had accompanied her since childhood and start…
The Hague, August 2025. When Tomasz Max Kuczyński stepped onto the podium to receive the title of World Champion in Floral Art, thousands of hearts in Poland skipped a beat. This was not just a personal triumph — it was the culmination of decades of growth, passion, and resilience in Polish floristry. From Market Stalls…
Floristry is not only about everyday work in a flower shop, wedding bouquets, or occasional decorations. It is also an art form – one that even has its own World Championships. The World Cup Floral Art, organized every four years by FLORINT (the International Florist Organisation), is the most prestigious event in the industry calendar…
Many industries have already been dominated by online sales. Clothing, electronics, cosmetics, and even groceries – in each of these segments, online shopping has become the standard.The floral industry is still lagging behind. Many flower shop owners underestimate the potential of online sales, claiming that flowers “must be seen in person.” Yet the trend is…