BouquetMat – European Expansion with a Local Approach. Meeting the New Demands of the Floral Industry The floral industry across Europe is undergoing dynamic transformation. On one hand, rising operational costs — wages, rent, utilities — and on the other, labor shortages, pose a serious challenge to many florists trying to maintain profitability while keeping…
Spain is one of the key directions of our international expansion. In less than a year, we have already installed eight of our BouquetMats there, which have generated significant interest within the Spanish floral industry. More machines are currently in production and will soon be launched in new locations. This is a rapidly growing market…
During the AIPH Congress in Warsaw, Simon Ogrizek, President of the international organization Florint, presented a vision for the development of the floral industry. He highlighted five key areas that will shape the future of the flower market. 1. Entrepreneurship in Floristry A modern florist is not just an artist. They are also an entrepreneur…