Floristry is not only about everyday work in a flower shop, wedding bouquets, or occasional decorations. It is also an art form – one that even has its own World Championships. The World Cup Floral Art, organized every four years by FLORINT (the International Florist Organisation), is the most prestigious event in the industry calendar…
Many industries have already been dominated by online sales. Clothing, electronics, cosmetics, and even groceries – in each of these segments, online shopping has become the standard.The floral industry is still lagging behind. Many flower shop owners underestimate the potential of online sales, claiming that flowers “must be seen in person.” Yet the trend is…
Finding a location for installing a Flower Vending Machine (Kwiatomat) is just the first step – but it’s only the beginning of the journey. Equally important are negotiating the terms of cooperation and signing a well-thought-out lease agreement that protects the investor’s interests. Remember, a Kwiatomat is not just a machine – it’s a revenue-generating…
Just a few years ago, many florists and shop owners wondered: will customers really want to buy bouquets from a machine? Today, the answer comes from consumers themselves – more and more often they choose BouquetMats as a quick, convenient and – surprisingly – more reliable way to purchase fresh flowers. But where does the…
Choosing the right model of flower vending machine (BouquetMat) is not just a matter of looks or budget. It’s a strategic decision that can determine whether a location thrives or misses its full potential. Why? Because the size of the machine directly impacts profits and bouquet turnover—especially in high-traffic areas. Where Should You Install a…
“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and people who consider price alone are that person’s lawful prey.It is unwise to pay too much, but it is worse to pay too little.When you pay too much, you lose a little money – that…
We warmly invite all international florists, floral entrepreneurs, and distributors to meet us in person at Gardenia 2025 in Poznań, the most important green industry event in Central and Eastern Europe – and an increasingly essential destination for the floral business. 📍 Venue: Poznań International Fair (MTP)📅 Dates: October 15–17, 2025🌸 BouquetMat Stand – meet…
There are moments in business that mean more than any chart or spreadsheet. Like when someone calls and says, “I ordered a Kwiatomat because a florist friend couldn’t stop raving about it.” Or when an email lands in our inbox saying, “I wholeheartedly recommend it – tested and worth every penny.”That’s when we know one…
Running a flower shop is a daily race against time: bouquets must be fresh, beautiful, and ready for sale exactly when the customer needs them. But how can we extend the lifespan of flowers and minimize waste, when every day brings the risk that part of the stock will simply go to waste? This is…
Adriana Colombo has been running this service for a year and is already planning to expand it. If there are any shop windows that truly catch the eye, it’s the florist displays — especially in spring. Flowers and plants are at their best and bring a splash of color to streets otherwise dominated by cobblestones…