Just a dozen or so years ago, buying flowers was often a kind of ritual. Customers visited a flower shop for a specific occasion, took their time to speak with the florist, browse available flowers, consider their choices, and wait while the bouquet was prepared. For many people, this is still an important part of…
The art of displaying bouquets according to visual merchandising principles The modern customer is more and more likely to make purchasing decisions with their eyes – what looks attractive goes into the shopping basket quicker. In the case of flower vending machines, where there is no salesperson, the bouquet display acts as a silent advisor….
When we think about a BouquetMat, we very often focus on its physical form. The casing, color, design, lighting, and bouquet display – all of these elements create the first impression and act as a natural advertising billboard in public space. A well-designed BouquetMat attracts attention, stands out, and becomes a form of communication with…
In the center of Riga, not far from the main railway station, there is a discreet flower vending machine. One of several that today form the Floway network. For passersby, it is simply convenience – the ability to buy a bouquet at any time of day or night. For Kārlis Ozoliņš, it is something much…
On the product life cycle of flower vending machines, trust, and an opportunity not to be missed During the trade fair in Essen, while talking with florists from Germany and many other European countries, I experienced a strong sense of déjà vu. It felt as if I had travelled back in time by at least…
Collaboration, flexibility and openness to the global floristry world IPM ESSEN 2026 once again confirmed its position as the most important international meeting point for the horticultural and floristry industry in Europe. For BouquetMat, this year’s edition was particularly meaningful — not only because of the scale and importance of the fair itself, but also…
After a strong success in Poland and dynamic development across Europe, BouquetMat will make its official appearance at IPM Essen 2026. This moment is important not only from a branding perspective, but above all from a strategic one. Germany has been on our radar for a long time – we receive regular enquiries from this…
Many florists, when they first hear about the BouquetMat, react in a similar way. They ask themselves whether someone is trying to replace what they have built over the years: the customer relationship, the conversation, the advice, the atmosphere of the shop. That’s a completely natural reaction. A florist shop is not just an ordinary…
BouquetMats are gaining popularity across Poland and Europe, becoming a modern complement to traditional flower shops or a completely independent business model. If you’re wondering whether this solution is right for you, this article will help you make a decision. We’ve gathered the most frequently asked questions along with clear, practical answers – based on…
The role of a flower wholesaler today goes far beyond supplying products.A wholesaler that aims to build long-term relationships and customer loyalty must become a growth partner, not just a supplier. This means supporting florists in what truly determines their success:their ability to sell and reach customers. 1. Supporting Sales, Not Just Deliveries When a…